Brand Manager — Process Flow

Real Estate Project Launch · End-to-End Workflow

Initiation
Procurement
Creative
Technical
Parallel Track
Governance
01
Phase 1 · Project Initiation
Project Decision & Brief Kickoff
Once the project is greenlit by senior management, the Brand Manager activates the project launch cycle — aligning people, gathering information, and establishing the scope foundation.
Confirm project decision with management and register in the project tracker.
Coordinate with the technical team to schedule the initial technical presentation briefing.
Align all internal stakeholders — brand, technical, and management — to attend the brief together.
Capture all management feedback and revision requests from the briefing session.
📋 Project Kickoff 👥 Stakeholder Alignment 📅 Technical Brief
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⚡ Management Changes Requested?
✅ YES → Revise presentation ⏭ NO → Proceed to agency scope
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02
Phase 2 · Scope Definition
Finalise Presentation & Extract Agency Scopes
All management revisions are incorporated into the master presentation. This becomes the single source of truth from which individual agency scopes — Render, Creative, and Scale Model — are derived and documented.
Update the presentation with all approved management changes.
Get final sign-off from management on the revised presentation before proceeding.
Extract three separate scope documents: Creative scope, Render/Walkthrough scope, and Scale Model scope.
Define key deliverables, timelines, and quality benchmarks for each agency type.
📐 Scope: Creative 🎥 Scope: Render 🏗 Scope: Scale Model
03
Phase 3 · Agency Procurement
Vendor Outreach, Evaluation & Onboarding
The finalized presentation is shared with multiple shortlisted vendors across all three agency types. The Brand Manager drives the evaluation, negotiation, and onboarding process in parallel to prevent timeline loss.
Share the final presentation with multiple agencies for each category (Creative, Render, Scale Model).
Collect feasibility assessments, proposed scopes, and pricing from each agency.
Prepare comparative evaluation and present agency recommendations to management.
Obtain management closure — formal agreement or email confirmation for all three agencies.
Complete accounts/finance onboarding for each agency to enable payment processing.
Follow up on advance payment release — no agency should begin work without confirmed payment.
💼 Vendor Evaluation ✍️ Agreement Closure 💰 Advance Payments 📂 Finance Onboarding
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⚡ Parallel Execution — All Three Tracks Activate Simultaneously
Track A · Creative Agency
Logo & Concept Route Development
Brief creative team on project identity, audience, and positioning.
Agency develops 2–3 logo options and concept routes.
Brand Manager reviews and filters before presenting to management.
Management selects or iterates; final direction locked.
Track B · Render & Scale Model
Technical File Handover & Production
Technical team to share CAD files, floor plans, elevations with Render & Scale Model agencies.
Brand Manager monitors file completeness and accuracy before handover.
Agencies begin production; Brand Manager tracks progress milestones.
Flag incomplete or incorrect files immediately to prevent production delays.
Track C · RERA Brochure
RERA Compliance Documentation
Follow up on master plan, floor plan, area statement, and specifications from the technical team.
Ensure all documents meet RERA compliance requirements and naming conventions.
Confirm all inputs are final and approved before brochure production.
Compile RERA brochure package and submit within deadline.
04
Phase 4 · Management Review & Approval
Concept Presentation to Management
All creative outputs — logos, concept routes, walkthrough previews — are consolidated and presented to management for review. This is a critical milestone gate. Stakeholder availability directly determines the speed of this stage.
Compile all creative agency deliverables (2–3 concept options + project logo) into a review presentation.
Schedule and facilitate management review session; ensure all key stakeholders are present.
Capture feedback, revision requests, and final selection decisions.
Relay approved direction back to the creative agency for final asset production.
Ensure render and scale model progress aligns with approved creative direction.
🎨 Creative Review ✅ Management Sign-off 🔄 Revision Loops
05
Phase 5 · Asset Management
Drive Governance & File Version Control
All project files across all three agency tracks must be uploaded to the project's designated shared drive — managed by the technical team. The Brand Manager is responsible for monitoring the integrity, accuracy, and currency of all files in the drive.
Ensure the project folder structure on the shared drive is set up correctly by the technical team.
All three agencies — Creative, Render/Walkthrough, Scale Model — upload deliverables to the designated drive.
Brand Manager audits files: confirm naming conventions, version accuracy, and completeness.
Remove or flag any outdated, incorrect, or unapproved files immediately.
Ensure files are not changed without explicit marketing team awareness and sign-off.
📁 Shared Drive 🔒 Version Control 📂 File Governance
06
Phase 6 · Continuous Follow-Up
Ongoing Stakeholder & Agency Follow-Up
This is the most persistent and demanding aspect of the role. Every element takes time, and continuous structured follow-up is required across all agencies and internal teams simultaneously — without exception.
Maintain a live follow-up tracker covering all three agency tracks and internal dependencies.
Conduct weekly — or more frequent — check-ins with Creative, Render, and Scale Model agencies.
Track technical team file delivery commitments; escalate delays immediately.
Identify and resolve blockers caused by incomplete, wrong, or missing files from any party.
Proactively communicate risks to management with proposed resolutions — not just problems.
🔁 Weekly Check-ins ⚠️ Risk Escalation 📊 Progress Tracking
07
Phase 7 · Final Delivery
Consolidation & Final Output Handover
All deliverables across all three agency tracks are finalised, quality-checked, and uploaded to the shared drive. The Brand Manager conducts a final completeness audit before confirming readiness for launch or publication.
Confirm all creative assets — logo, brand guide, marketing collateral — are final and approved.
Confirm all render and walkthrough outputs are in final, approved, high-resolution format.
Confirm scale model is complete and signed off.
Confirm all RERA brochure inputs are compiled and submitted.
Final drive audit: all folders complete, correctly named, and accessible to relevant teams.
✅ Creative Assets Final 🎥 Renders Final 🏗 Scale Model Final 📋 RERA Submitted
08
Phase 8 · Project Close & Retrospective
Review, Learn & Reset for Next Project
Once all outputs are delivered and confirmed, the Brand Manager closes the project loop — documenting what worked, what caused delays, and what should be improved for the next launch cycle.
Document timeline performance vs. plan for each agency track.
Record common blockers — e.g., delayed technical files, incomplete briefs, payment delays.
Update agency SLA expectations and SOP documentation based on learnings.
Share retrospective summary with management and internal stakeholders.
📝 Retrospective 📈 Process Improvement 🗂 SOP Update
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Project Launch Ready
All brand, render, scale model, and RERA deliverables are approved, filed, and accessible. The project is fully equipped for public launch, sales activation, and regulatory submission.